POST-PRODUCTION & SUPERVISION
title:
HOW FAR CAN YOU SEE? :30 SPOT
client:
Red Tettemer/Suburban Cable
production:
Red Tettemer
post-producer:
Harold Boihem
editor/on-line editor:
Harold Boihem
motion graphics:
Harold Boihem
click here to play movie(T-1/ISDN)(56k)This spot was produced by ad agency Red Tettemer and created by Harold Boihem at Parallax Pictures. It represents the cost effectiveness of a Parallax specialty - working with pre-existing footage to creatively direct and edit a post-produced spot. By taking the script and selecting from a variety of footage previously shot for the client by SBK Pictures and other production companies, Harold was able to skillfully combine this material, with some lead-in and exit shots produced by the agency, to create a comprehensive whole. There are over three hundred and fifty edits in this commercial due to the speed-shift film effects executed in post-production entirely at Parallax Pictures. The ramping subtleties of these effects were so effective and successful, that even experts assume they were done in-camera while shooting the original film footage!