MOTION GRAPHICS & DESIGN

With the advent of complete post-production finishing work utilizing Digital Betacam as a final mastering format with Avid XL (1:1) on-line editing systems, graphic design services have become a necessity. Like Avid Technology's Media Composer itself, Adobe After Effects was typically used only in off-line situations to produce mock-ups of graphic and motion graphic elements to be added later in the linear on-line. However, today, innovations in computer technology make it possible not only to design your motion graphics, but composite, fine tune and completely finish them all on one workstation, saving time and money. It’s definitely a different way to work, and many clients are apprehensive about quality control - as they should be. Because, even though the technology may be there, the ability to make it all work together may not be. This is what separates Parallax Pictures from the others - talent, innovation, and experience with the technology of the future, today. Because ultimately, we believe quicker, better, easier, and cheaper will eventually win out. It's just a guess.

title:                                    DITECH FREEDOM LOAN :30 SPOT
client:                                 SBK Pictures / DiTech Funding
production:                       SBK Pictures
director:                             Chris Yurkow
editor/on-line editor:     Harold Boihem
motion graphics:             Harold Boihem
 
 

click here to play movie(T-1/ISDN)(56k)

 
MOTION GRAPHICS & DESIGN

Motion Graphics will not make or break a spot like this. However, editor Harold Boihem did work closely with director Chris Yurkow to design the motion graphics and edit original footage shot for the client to produce this agency cut. Unlike other SBK commercials, Chris and Harold did not find it difficult to integrate the all essential SBK hallmark "pregnant woman" shot into this spot. In addition to the music editing itself, Harold did not find it necessary to time compress and pitch shift the music of the "LaLa's" in order to fit the timing and rhythm of the spot. As with many other features on the new on-line Avid XL workstation, complete audio post-production has become possible with the introduction of the new Avid XL  systems.
 

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